If I were to create an ad campaign directed a decreasing the public's use of bottled water, I would use the slogan..."Don't get manipulated, get liquidated." This implies that the corporation which sell bottled water attempt to manipulated their buyers, by fostering fears of their tap-water. Through buying bottled water, people spend much more money (up to 500x more) than if they were to use their tap-water. Therefore, liquidation implies being free the debt that the bottled-water manufactures place their buyers in, by charging so much for a product which is often times worse than tap-water.
The weakness in this slogan is that some may not understand it. It could more beneficial to use a shorter, simpler slogan. Of course, the addition of a picture of bottled water would probably help get the point across. In addition, further statements can be added beneath the slogan. I believe the use of a positive social-norm, such as "most tap-water is better than bottled water...see (insert webpage) for more details," would help to educate people on the benefits of using tap water over bottled water.
Hi Samuel,
ReplyDeleteI like that you came up with a creative and "punny" slogan. It is clever and piques one's interest. I was surprised the first time I heard that tap water is cleaner than bottled water. The more this message is spread, the less waste (financial waste, finite resource waste, and trash waste) we will create.
Hi Samuel,
ReplyDeleteYes, as you mentioned, I spent so much money to buy the bottled water. I used to buy the big box of bottled water to store in my car, so can drink whenever I want to in the car. My friends called me as "water rich". I feel so shame after this assignment that how much I was lack of education about the water. Now I am proud of knowing the truth of the bottled water. I like you slogan! It would make people to think about the bottled water in deeper way.